About Us

 

A fashion footwear brand born out of love for fine and unique luxury handcrafted juttis!


How it all started

In 2018, Sarah Asif Rana brought Dazzle by Sarah to life and created a platform that helps females combine awe-inspiring designs with comfort to enjoy unique handcrafted juttis. Dazzle by Sarah reminds women of the excitement and fun that comes with fashion. This individuality is why in 3 years the brand grew to be a top contender in the fashion footwear industry.


Our Mission

Let women epitomize their personal style statement by providing them with a lightweight, yet durable pair of juttis.


Under this aim, Dazzle by Sarah continues to fuse long-standing charm of detail-oriented dabka work with the queen of footwear, Punjabi traditional juttis to create spell-binding work of arts that stand out extravagantly. Our intricate needle and thread work weave a story of romance and mystery into the lustrous shine of silk, silver, and gold juttis. 

Dazzle’s magic is all you need to step out and begin your journey towards extraordinary adventures.


“I have always been fond of our culturally-rich history. Thus, I used to contemplate on ways to keep our roots alive. That is when the idea of creating traditional footwear with a twist to display boundless cultural emotions came to mind. Taking inspiration from our roots, I combine the ancient charms with the modern artwork to help women revitalize fashion footwear. The main stance was to bring women the comfort that they so desire. Now I move forward with utmost commitment, using feedback from my customers to create unique juttis that can empower women and add comfort to their daily life.”

CEO, Sarah Asif Rana

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